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Top Features a Contractor Website Must Have It is very useful for a contractor to have a website they use to market their business. You could be involved in roofing, plumbing, or landscaping, but operating a functional company website can help grow your business in the market and boost your revenues. However, there are best practices for contractor websites that are vital to the online success of such businesses. This article covers essential and standard attributes that your contractor website ought to feature: Appealing Design
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Impressions are very important when it comes to contractor websites. The design and layout of your website should portray a great image for your company online. When a website is not professionally designed, potential customers may not receive so well.
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User-Friendly Prospective buyers should not encounter difficulty accessing certain pages of your site. Navigation of your website must be intuitive so that visitors don’t always need to refer to somewhere to learn about where they ought to be to perform actions important to your business such as inquire, order, or register. Reactive Design As per the latest research, the highest proportion of web traffic is originating from mobile sources like smart phones and tablets. But the website you’re offering for access via desktops cannot be the same as that for smaller mobile devices because of issues such as navigation and readability. At the same time, it’s costly to build and run two separate contractor websites, one for mobile access and another for desktop use. Reactive design is the best strategy for netting maximum traffic from both mobile and desktop sources. With this kind of design, you have a single website that can adjust its elements, such as navigation and fonts to suit the display of the device through which it is being accessed. Great Content and SEO After creating a website, great content will give it life and meaning. As such, provide valuable onsite content that drives visitors into making a desired move. This content must be optimized around certain keywords that potential customers are typing on Google while looking for the type of service you’re offering. Optimizing your content this way will result in higher search results page rankings and ultimately, more qualified web traffic. Business Portfolio If you want to attract new customers, one way to win their confidence is by providing a portfolio that showcases your previous projects and customers. In case new customers arrive at your website and notice that your past customers are satisfied with the quality of your service, your portfolio is offer a priceless endorsement for the cost of nothing. One must follow the best practices for contractor websites to stand a chance of giving their web-based business a valuable and profitable existence.